The Kujundžuša Wine Festival – Cvit razgovora ("Flower of Conversation") is one of the most renowned wine events in the Imotski region and an important occasion for promoting the vineyards and winemaking tradition of Imotsko. The festival is organized by the Association of Winegrowers and Winemakers of the Imotski Wine Region, which brings together local winemakers, vineyard owners, and wine enthusiasts every year. The event is primarily dedicated to Kujundžuša, the indigenous grape variety that has become the hallmark of this region. Held in mid-August in the historic center of Imotski, the festival transforms the town into a gathering place for local residents, tourists, and wine professionals.
By purchasing a festival wine glass, visitors can taste wines from all participating wineries and discover the diversity of the Imotski wine scene. In addition to wine tastings, the festival offers a rich food and wine experience, featuring both traditional and contemporary dishes prepared with locally sourced ingredients. A lively music program further enhances the atmosphere, creating the perfect setting for socializing in the open air.
Throughout the festival, professional lectures and meetings for winemakers are organized to encourage the exchange of knowledge and the advancement of viticulture and winemaking. The event also promotes the preservation of the region's rich wine heritage while supporting modern approaches to wine production. Every year, Cvit razgovora attracts several thousand visitors from Dalmatia, other parts of Croatia, and abroad. The festival also encourages guests to visit the wineries and tasting rooms of the Imotski region, where they can experience the area's long-standing winemaking tradition firsthand. Thanks to its unique combination of exceptional wines, local gastronomy, live music, and warm hospitality, Cvit razgovora has become one of Croatia's most recognizable wine festivals and an important part of Imotski's tourism offering.
